RACER Acquires MAVTV, to Rebrand Network

RACER Media & Marketing, the company behind RACER magazine, has acquired MAVTV and will rename the TV network, which is currently available on 350 million devices, to RACER.
CJ Olivares, president of MAVTV, will continue overseeing the network's expansion and lead the brand transition of the network, the company said.
The acquisition will provide Irvine, California-based RACER with an additional base of operations in the United States motorsports and automotive center, Indianapolis, where MAVTV is located. The company expects no changes to staffing or operations, ensuring continuity in operations and production.
The TV network and recently launched app will combine to broadcast more than 300 live races in 2025, along with race highlight shows, talk shows and additional racing programming, car collecting auction and build shows, documentaries, lifestyle series and more.
The rebrand from MAVTV to RACER will take place progressively over the next few months, according to the media company, allowing for the necessary television logistics and operational steps to be executed seamlessly. However, some branding elements, such as logos and digital assets, will change immediately to reflect the new brand identity. This approach ensures no disruption for viewers, partners and stakeholders while delivering an enhanced motorsports media experience, the company said.
For more information, visit racer.com.
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